Harley-Davidson Announces First Chief Electric Vehicle Officer

Milwaukee, March 10, 2021 (GLOBE NEWSWIRE) -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) today announces the appointment of Ryan Morrissey as Chief Electric Vehicle Officer (CEVO).

Effective April 1, Morrissey will join Harley-Davidson with over two decades of experience in disruptive technologies and the development of new business ventures. As a consultant at Bain & Company, he served most recently as a Senior Partner and head of the Automotive & Mobility practice in the Americas. In this role, he led the development of growth, adjacency and M&A strategies for OEMs, tech providers, and retailers specific to the long-range transition to electric vehicles and autonomous fleets. He has worked extensively with leading global OEMs in powersports, heavy equipment and automotive on developing digital channels, EV product strategy and software-based services. As part of Bain's work with financial investors, he has advised many leading investment firms on acquisitions in mobility. 

Morrissey began his career at Lutron Electronics, as the U.S. sales lead for their first generation of software-based control systems for energy management. He holds a Bachelor of Science degree in Mechanical Engineering from Lafayette College and an MBA from the MIT Sloan School of Management.  

“Ryan has extensive experience with leading OEMs, working on building businesses to develop, commercialize and support electric vehicles. I'm excited to have him join the team to help us lead in electric,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson. “As we announced in February as part of The Hardwire, we’ll be talking more about our electric strategy later in the year.”

Harley-Davidson recently unveiled The Hardwire, its 2021-2025 strategic plan, with a dedicated focus on electric, targeting long-term profitable growth and shareholder value and aiming to enhance its position as the most desirable motorcycle brand in the world.

Company Background
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. www.harley-davidson.com.

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Media Contact:
Jenni Coats
jenni.coats@Harley-Davidson.com
414.343.7902